Country Sales Manager - Zimbabwe

About the role

The Country Sales Manager will lead sales execution, outlet coverage and team performance across Zimbabwe. This senior role focuses on achieving volume, distribution and visibility targets within the FMCG/Consumer Health market.

Key responsibilities

• Ensure numeric and weighted distribution targets are met.
• Identify new outlet opportunities and oversee onboarding.
• Track route compliance to prevent gaps, overlap or missed coverage.
• Build and maintain strong relationships with distributors, key retailers and wholesalers.
• Resolve trade issues such as stock availability, pricing concerns and visibility challenges.
• Support execution of trade promotions and activations.
• Submit weekly and monthly sales reports with coverage and productivity metrics.
• Track KPIs including sales vs target, strike rate, outlet coverage and availability.
• Provide market intelligence on competitor activities, pricing and parallel trade risks.
• Lead, coach and supervise sales representatives, promoters and merchandisers.
• Conduct daily route planning, morning briefings and performance reviews.
• Ensure compliance with company policies, brand guidelines and SOPs.

Required profile

• Experienced senior sales professional with a background in FMCG or Consumer Health in Zimbabwe.
• Proven ability to lead distributor sales teams, manage retail relationships and achieve distribution targets.