Growth Marketer

About the role

We are looking for a Growth Marketer to own the end‑to‑end funnel for our AI‑first customer service products. You will turn positioning into high‑converting pages, drive trial sign‑ups, and build a sustainable pipeline while leveraging AI tools daily.

Key responsibilities

• Move the self‑serve funnel from sign‑up to paid conversion, measured by trials, pipeline and CAC.
• Design and optimise product‑related website sections, collaborating with UI designers, web engineers and the SEO manager.
• Plan, launch and optimise paid campaigns on Google, Meta and LinkedIn aligned with trial and pipeline goals.
• Select and defend channel bets across performance, SEO/AI search, lifecycle and content, using data‑driven reasoning.
• Ship end‑to‑end: write copy, build landing pages, set up campaigns and analyse results.
• Leverage AI agents and workflows for audience research, message testing and brief creation.
• Turn analytics, experiments and market research into sharper value propositions with clean tracking (GA4, GTM, UTM).
• Partner with Product and Customer Success to keep messaging tightly aligned with the buyer journey.

Required profile

• 5+ years of growth marketing experience in a B2B SaaS or product‑led environment.
• Full‑funnel, t‑shaped marketer who can ship quickly and iterate based on outcomes.
• Outcome‑focused mindset (trial, pipeline, CAC) and willingness to adapt when data changes.
• Strong copywriting ability – clear, sharp, human‑focused.
• AI‑native: uses AI tools daily for research, creation and analysis.
• Comfortable taking ownership of results and working in ambiguous settings.

Required skills

• Hands‑on experience with Google Ads, Meta Ads and LinkedIn Ads.
• Website conversion optimisation and UX flow design.
• SEO and AI‑enhanced search (e.g., GEO/LLMO).
• Analytics and tracking tools: Google Analytics 4, Google Tag Manager, UTM tagging.
• Proficiency with AI‑based research and workflow tools.