Head of Affluent Banking

About the role

The Head of Affluent Banking will lead the bank’s Prime, Private and Wealth Management segments, shaping strategy and delivering a differentiated, high‑touch experience for affluent and high‑net‑worth clients. Reporting to senior leadership, you will be responsible for portfolio growth, profitability and integration of digital and physical channels.

Key responsibilities

• Develop and execute the Affluent Banking strategy in line with overall retail banking objectives.
• Lead the customer value proposition across Prime, Private and Wealth Management segments.
• Drive acquisition, growth and retention of affluent and high‑net‑worth customers.
• Oversee dedicated Affluent and Private Banking branches and ensure seamless channel integration.
• Design and enhance banking, lending, investment and wealth solutions for affluent clients.
• Identify cross‑selling and share‑of‑wallet opportunities across Retail, Corporate, Treasury and group subsidiaries.
• Build strategic partnerships locally, regionally and internationally to broaden product offerings.
• Monitor portfolio performance, risk, service quality and implement corrective actions.
• Embed governance, risk and control frameworks for the segment.
• Foster a sales‑driven, advisory culture through coaching, talent development and succession planning.

Required profile

• Bachelor’s degree in Banking, Finance, Economics, Business Management, Marketing or related field.
• Master’s degree in Business Administration, Finance, Marketing or related discipline.
• Professional qualification in Banking, Private Banking or Wealth Management is an advantage.
• 8–10 years of progressive banking experience, preferably in Affluent, Private Banking or Wealth Management.
• Proven track record in developing customer value propositions and financial solutions for affluent clients.
• Strong relationship‑building, networking and business development capabilities.
• Demonstrated leadership and people‑management skills.

Required skills

• Strategic planning and execution.
• Portfolio management and performance monitoring.
• Risk and governance oversight.
• Leadership and talent development.