Marketing Manager – Insurance & Investments Cluster

About the role

An exciting opportunity has arisen within CBZ Life for the position of Marketing Manager (Insurance & Investments Cluster). The role exists to drive business growth, strengthen brand visibility, and enhance customer acquisition and retention across the Cluster.

Key responsibilities

• Develop and implement integrated marketing strategies aligned with Group and subsidiary business objectives.
• Drive brand visibility, positioning and market share through impactful marketing campaigns and initiatives.
• Manage the marketing budget effectively to maximize return on investment and identify cost‑saving opportunities.
• Ensure consistent application of brand standards across all communication channels, marketing materials and customer touchpoints.
• Collaborate with leadership and business units to define product positioning and execute go‑to‑market strategies.
• Support the development, launch, and performance monitoring of insurance and investment products and services.
• Generate customer, market and competitor insights to inform business decisions and marketing strategies.
• Conduct market research and analyze industry trends, customer behavior, and competitive activity.
• Develop and manage stakeholder engagement, partnership, sponsorship and brand activation initiatives.
• Evaluate sponsorship and partnership opportunities that enhance business growth and brand exposure.
• Manage relationships with agencies, media partners, service providers and key external stakeholders.
• Represent the business at industry events, conferences, annual general meetings and stakeholder forums.
• Oversee the quality, effectiveness and performance of marketing communications and campaigns.
• Lead, coach and develop the marketing team, ensuring high performance and succession planning.
• Ensure compliance with regulatory requirements, corporate governance standards and effective risk management practices.

Required profile

• Degree in Marketing, Business Administration or a related field.
• Certified Marketing Management Professional.
• Certified Financial Marketing Professional.
• Relevant Master’s degree is an added advantage.
• 5‑7 years in a senior marketing role.
• Proven expertise in strategic marketing, brand management and business planning.