Marketing and Data Analytics Manager

About the role

Our client, a leading automotive company in Zimbabwe, is looking for a Marketing and Data Analytics Manager to lead the development and execution of data‑driven marketing strategies in Harare. The role combines strategic marketing leadership with deep analytical insight to boost brand performance and customer engagement nationwide.

Key responsibilities

• Design and implement integrated marketing strategies that align with business objectives.
• Manage brand positioning, campaigns, promotions and customer engagement initiatives.
• Analyse sales, customer and market data to uncover trends, opportunities and improvement areas.
• Create dashboards, reports and performance metrics to support strategic decision‑making.
• Conduct market research and competitor analysis to inform commercial strategies.
• Monitor and evaluate the effectiveness of marketing campaigns.
• Collaborate with sales, operations and senior management to drive business performance.
• Oversee digital marketing activities, customer databases and CRM initiatives.
• Provide actionable insights to improve revenue, market share and customer retention.
• Lead and develop the marketing and analytics function, fostering continuous improvement and innovation.

Required profile

• Degree in Marketing, Business, Data Analytics, Statistics, Economics, Commerce or related field (post‑graduate qualification is a plus).
• Proven experience in marketing management and data analytics, preferably within automotive, retail, distribution, FMCG or similar commercial environments.
• Strong analytical ability to interpret complex data and translate findings into business actions.
• Demonstrated success in developing and executing growth‑driving marketing strategies.
• Excellent leadership, communication and stakeholder‑management skills.
• Ability to thrive in a fast‑paced, results‑oriented environment.

Required skills

• Business intelligence tools
• Data visualisation tools
• CRM systems