Digital Content and Marketing Coordinator

About the role

ACLED is looking for a Digital Content and Marketing Coordinator in Harare, Zimbabwe. The role owns and executes the growth strategy across key channels, focusing on pipeline generation and audience expansion, and works closely with sales.

Key responsibilities

• Build and optimise multi-channel campaigns that drive engagement, conversion and revenue, and develop and improve lead generation and nurturing funnels with sales.
• Own the email programme end-to-end, including newsletters, nurture sequences and campaign sends, segmenting audiences and personalising messaging.
• Build automated workflows and lead scoring in CRM and automation tools such as Salesforce, and test subject lines, content and cadence.
• Own the strategy and execution of industry events, webinars and virtual roundtables, from theme and speaker selection to promotion, registration, attendance, repurposing of content and follow-up.
• Translate data products and insights into clear value propositions, and support product launches, feature releases and positioning.
• Develop sales collateral such as one-pagers, decks and case studies, and align messaging across research, analysis and revenue teams.
• Track, measure and report on campaign performance across email, events, webinars and digital, building reporting frameworks tied to growth and revenue goals.

Required profile

• 5+ years of proven experience in marketing and digital roles, ideally from the impact sector, tech for good, global social enterprise or an INGO.
• Experience identifying target audiences and leading campaigns that engage, educate and motivate.
• Self-starter with remote work experience, deep curiosity about the product and customers, and interest in the conflict prevention mission and the international context.
• BSc/MSc degree in Business, Communications or a related field.

Required skills

• Solid knowledge of website analytics tools and current digital growth techniques.
• Proficiency with automation and CRM software, including Salesforce.
• Experience setting up and optimising digital advertising campaigns.
• Comfortable working with numbers, metrics and spreadsheets.
• A sense of aesthetics and a love for great copy and corporate communication.